Today’s global business organizations are successful due to their constant drive to create and deliver value (Value Creation) to meet their customers’ demands through the Co-Creation Value process: a design process based on the Design Thinking concept, responding to business needs that want to develop, innovate or modify. This process will greatly enhance the effective management of products and/or services. The content will cover the conceptual framework, Agile, design thinking process, as well as Practical Workshops that can bring forth business potential to create new business opportunities in the rapidly changing current world.
UTCC Mini MBA Program
The UTCC Mini MBA program has been developed to create a Core Business Foundation for aspiring entrepreneurs start-ups and top executive management who are ready to transform their organization and business models that might better respond to customer needs and requirements with a rapidly changing and highly international competitive market.
Under the belief that all knowledge and personal interests can be developed into a new business model, the UTCC Mini MBA program focuses on providing learners with competency and capability development through creative-based learning process, and practical learning towards mentorship and coaching scheme.
The UTCC Mini MBA program has been designed to focus on enabling learners to advance competency development on demand through a systematic learning process that focuses on creativity and innovation development that provide learners with confidence in sustaining business organization.
With over 55 years of expertise and experience in the business world, UTCC is now ready to redefine the new practical based learning through a constructive model that engage learners through instructors that have graduated from world-class universities, with the aim of developing entrepreneurship and accelerating young entrepreneurs to empower them to start and transform their businesses in highly competitive environment.
Why UTCC Mini MBA Program?
With today’s changing learning objectives, the UTCC Mini MBA program seeks to develop a learning and coaching model that can bring experiences and knowledge of learners for generating new business models. With an emphasis on providing learners with practical learning experiences, including generating new business ideas through the concept of Design Thinking and Business Model Generation which are well recognized by leading global organizations.
Not only through learning concepts and theories in business management and development, the UTCC Mini MBA course also ensure that students are being able to apply essence knowledge and frameworks through practical workshops, including the use of Coaching and Mentorship approach to elevate the learning experiences for leaners. Along with a new generation of instructors with expertise in each aspect of business development for creating a Co-Creation learning environment, also leading to networking and business alliances among learners of the future.
With the close relationship with the Thai Chamber of Commerce, the UTCC Mini MBA Program is dwelling on international lecturers and businesspeople with hands-on experience who will mentor the participants through this constructive process. The course will contain live/on-line classes, case studies, practical assignments, and individual coaching sessions. Each participant will develop a personal development or work plan.
Who should attend the UTCC Mini MBA Program
Business Owners who want to transform existing business model
New Business Entrepreneur and Startup who want to create new business model
Top management in Business organizations
UTCC Mini MBA learning Model
UTCC Mini MBA Modules
We are living in a globalized world, …or not? How will COVID have an impact on globalization. Recovery from the COVID-19 pandemic is unlikely to see a return to the previous globalization wave. Therefore, there is an opportunity to address some of the weaknesses of globalization through a more regionally-based world economy offering a better balance between national and international interests, efficiency and resilience between growth, inclusiveness, and equity impacts.
As digital literacy now plays a significant role in the business world, and in order to cope with the rapid change of the business environment, having access to an ever-changing business model is imperative for business owners. Students will learn how to manage the diverse “new generation” teams as well as dealing with pressure from finding a balance between sustainability and the speed of adapting to change. This will be accomplished through intensive workshops and shared knowledge (Knowledge Sharing) with various tools and techniques that will help build analytical and creative skills to develop strategies that are ready to meet business challenges and gain a competitive advantage.
During these uncertain times, entrepreneurs and business organization need to be prepared to adapt to the rapidly changing environments they operate in as the goalposts can suddenly change, strategic planning and management can be indispensable and enable entrepreneurs to choose alternative paths. When the environment is so unpredictable, how can businesses apply the traditional forecasting and analysis that are at the heart of strategic planning? When change is so rapid, how can planning cycles stay relevant?
The University of the Thai Chamber of Commerce’s Digital Marketing course is designed to provide insights into the role of digital marketing. Discover the tools within the modern marketing environment and utilize both theory and strategy of digital marketing. This course includes useful activities that will help you learn to create an effective digital strategy that is suitable for your businesses
In an era where businesses have to adapt rapidly to changing business environment, business owners and organizational leaders acknowledge the need to improve the process of operations management in order to increase their competitiveness. The content covers identification and analysis of operational processes (Process Analysis) which lead to continuous improvement, as well as new ideas and innovations that can be used in process management in the digital age.
In order to increase business competitiveness, entrepreneurs must learn to make strategic financial decisions, such as using financial data in planning for business growth. Learners will be able to analyze both business financial and cost data for strategic decisions, as well as undertake Business performance analysis for sustainable business development.
The course covers the concepts and procedures of strategic cost management to measure and manage cost in order to align them with company’s business strategies. It emphasizes on understanding of which cost support a company’s strategies and which cost has no impact. The course also provide the essential knowledge to construct a reliable financial model that projects futures performance of a new business model in order to evaluate the possibility of the future project. It does so by discussing the situation, examining the layout and formulation of a financial model, and how to construct a reasonable assumptions.
In the digital world, everyone shares stories and builds relationships with each other every day through the online world. Branding is extremely crucial. It is necessary to be part of a consumer conversation network. This course will increase your understanding of the Digital Storytelling process in building a deep and consistent relationship with customers. Learners will receive the opportunity to enhance their knowledge in various topics including Attractive Content, including Mood and Tone to color Storytelling, context of various types of Digital Platforms, aiming to create a focused harmony between Brand Identity, Media Type Content and Target Groups in each channel.
UTCC Mini MBA Instructors
NATTAPAN BUAVARAPORN, PhD
- PhD in Operations Management University of Nottingham, UK
- MRes in Management Science, Lancaster University, UK
SUTHAWAN CHIRAPANDA, PhD
- PhD in Marketing Strategy, University of Leeds, UK
- Master of Commerce (Small Business Management and Entrepreneurship),
University of New England, Australia
MANA PATCHIMNAN, PhD
- PhD in Mass Communication, Thammasart University
- M.A. (Integrating Marketing Communication), Emerson College, USA
PANITA SURACHAIKULWATTANA, PhD
- Ph.D. (Organisation and Management), Imperial College London, UK
- M.Sc. (Management), Lancaster University, UK
RAWIDA WIRIYAKITJA, PhD
- PhD in Entrepreneurship, University of Central Lancashire
- M.Sc. (Hospitality & Tourism), University of Surrey, U.K.
- International Sports Business, Johan Cruyff Institute Barcelona
- Urban and Regional Planning, University of Amsterdam
PANTITRA PUTAMANONDA, PhD
- Ph.D. (Hospitality and Service Management), University of Surrey, UK
- Master of Management (Hospitality Business), Cornell University, USA
THITAPON OUSAWAT, PhD
- Ph.D. in Management Science (Finance), Illinois Institute of Technology, USA
- M.B.A. (Finance), University of Oregon, USA
Innovative learning trip at Alibaba
หลักสูตรได้ออกแบบ Innovative Learning trip โดยมุ่งเน้นให้ผู้เรียนสัมผัสประสบการจริงที่สำนักงานใหญ่ของ Alibaba Group ที่เมือง Hangzhou เพื่อเรียนรู้ถึง Alibaba Business Model จากผู้บริหาร รวมถึงเข้าใจช่องทางและ การสร้างเครือข่ายในการทำธุรกิจกับประเทศจีนซึ่งจะเข้ามามีบทบาทในโลกธุรกิจ พร้อมทั้งเยี่ยมชม Alibaba e-Commerce Park ซึ่งเป็นการพัฒนา e-Commerce ecosystem เพื่อการพัฒนาอย่างก้าวกระโดดสำหรับธุรกิจในโลกยุคดิจิทัล
ผู้เรียนจึงจะสามารถประยุกต์ใช้แนวคิดที่ได้เรียนรู้และประสบการณ์ที่ได้รับจาก Innovative learning trip ไปประยุกต์ใช้ในการปรับเปลี่ยนแนวคิดการทำธุรกิจได้อย่างมั่นใจ
- 1) Bachelor’s degree graduate
- 2) Minimum 2-year working experience is preferable
- 1) Training duration is 14 weeks
- 2) Training Schedule: Saturday (8.00 – 16.00)
- • The tuition fees is 72,000 baht (Approximately 2,250 US dollars)
- • This amount includes teaching materials and foods
- 1) Bachelor’s degree certificate and transcript.
- 2) A copy of national ID card (Thai) or copy of passport (foreigner)
- 3) 2 recommendation letters
UTCC Mini MBA Contact
126/1 Vibhavadi Rangsit Road, Din Daeng, Bangkok 10400, Thailand
+66(0)2-697-6333, +66(0)2-697-6886, +66(0)95-367-5512
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