Today’s global business organizations are successful due to their constant drive to create and deliver value (Value Creation) to meet their customers’ demands through the Co-Creation Value process: a design process based on the Design Thinking concept, responding to business needs that want to develop, innovate or modify. This process will greatly enhance the effective management of products and/or services. The content will cover the conceptual framework, Agile, design thinking process, as well as Practical Workshops that can bring forth business potential to create new business opportunities in the rapidly changing current world.
We are living in a globalized world, …or not? How will COVID have an impact on globalization. Recovery from the COVID-19 pandemic is unlikely to see a return to the previous globalization wave. Therefore, there is an opportunity to address some of the weaknesses of globalization through a more regionally-based world economy offering a better balance between national and international interests, efficiency and resilience between growth, inclusiveness, and equity impacts.
As digital literacy now plays a significant role in the business world, and in order to cope with the rapid change of the business environment, having access to an ever-changing business model is imperative for business owners. Students will learn how to manage the diverse “new generation” teams as well as dealing with pressure from finding a balance between sustainability and the speed of adapting to change. This will be accomplished through intensive workshops and shared knowledge (Knowledge Sharing) with various tools and techniques that will help build analytical and creative skills to develop strategies that are ready to meet business challenges and gain a competitive advantage.
During these uncertain times, entrepreneurs and business organization need to be prepared to adapt to the rapidly changing environments they operate in as the goalposts can suddenly change, strategic planning and management can be indispensable and enable entrepreneurs to choose alternative paths. When the environment is so unpredictable, how can businesses apply the traditional forecasting and analysis that are at the heart of strategic planning? When change is so rapid, how can planning cycles stay relevant?
The University of the Thai Chamber of Commerce’s Digital Marketing course is designed to provide insights into the role of digital marketing. Discover the tools within the modern marketing environment and utilize both theory and strategy of digital marketing. This course includes useful activities that will help you learn to create an effective digital strategy that is suitable for your businesses
In an era where businesses have to adapt rapidly to changing business environment, business owners and organizational leaders acknowledge the need to improve the process of operations management in order to increase their competitiveness. The content covers identification and analysis of operational processes (Process Analysis) which lead to continuous improvement, as well as new ideas and innovations that can be used in process management in the digital age.
In order to increase business competitiveness, entrepreneurs must learn to make strategic financial decisions, such as using financial data in planning for business growth. Learners will be able to analyze both business financial and cost data for strategic decisions, as well as undertake Business performance analysis for sustainable business development.
The course covers the concepts and procedures of strategic cost management to measure and manage cost in order to align them with company’s business strategies. It emphasizes on understanding of which cost support a company’s strategies and which cost has no impact. The course also provide the essential knowledge to construct a reliable financial model that projects futures performance of a new business model in order to evaluate the possibility of the future project. It does so by discussing the situation, examining the layout and formulation of a financial model, and how to construct a reasonable assumptions.
In the digital world, everyone shares stories and builds relationships with each other every day through the online world. Branding is extremely crucial. It is necessary to be part of a consumer conversation network. This course will increase your understanding of the Digital Storytelling process in building a deep and consistent relationship with customers. Learners will receive the opportunity to enhance their knowledge in various topics including Attractive Content, including Mood and Tone to color Storytelling, context of various types of Digital Platforms, aiming to create a focused harmony between Brand Identity, Media Type Content and Target Groups in each channel.
ผู้เรียนจึงจะสามารถประยุกต์ใช้แนวคิดที่ได้เรียนรู้และประสบการณ์ที่ได้รับจาก Innovative learning trip ไปประยุกต์ใช้ในการปรับเปลี่ยนแนวคิดการทำธุรกิจได้อย่างมั่นใจ
- 1) Bachelor’s degree graduate
- 2) Minimum 2-year working experience is preferable
- 1) Training duration is 14 weeks
- 2) Training Schedule: Saturday (8.00 – 16.00)
- • The tuition fees is 72,000 baht (Approximately 2,250 US dollars)
- • This amount includes teaching materials and foods
- 1) Bachelor’s degree certificate and transcript.
- 2) A copy of national ID card (Thai) or copy of passport (foreigner)
- 3) 2 recommendation letters
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